Stories, screen recording, sound effects. These are the simple ingredients Notion combines to make their excellent little demo for Notion AI.

The narrator guides us through different use cases for the AI writing assistant. Each use case is a practical example that we can relate to our day-to-day. In the final example, the AI is asked to draft a tweet. It responds with a hyperbolic boast about “being the best thing to happen to productivity since the invention of the internet”. This robot doesn’t just write tweets, it also takes the piss.

Notion’s UI is iconic, and in this demo, their minimalist design is emphasized. Instead of including the entire application, we see only the features that are essential to the demo. No sidebars, navigation, account menu, etc. It’s just us and the text input. It makes for a very focused and stylish walkthrough.

The finishing touch in this demo belongs to sound. A bright hum backs the main part of the video, slowly getting louder as the demo progresses. Mouse clicks and keypresses are emphasized with satisfying mechanical clacks and taps. There’s a swoosh to zoom in on the page, a ding when the AI is done writing and a power-down sound to cue the AI’s over-the-top tweet — a self-aware acknowledgment to the AI’s current limits.

This is a great AI video, no prompt needed.