There’s a genre of product video that consists of big animated text, screenshots with zoom effects, and loud music. Most of them are just rehashes of the same thing, bringing nothing new to l’art de vidéo produit. This type of video is 2022's version of the animated explainer video.

But some people do them really well — like Framer.

And while Framer has been shipping great versions of these videos for years (they did at least two this year!), it’s nice to see a newer face giving this genre a good name. Enter, iA Presenter.

Their version has got all the hallmarks and some nice extra touches. The iMessage conversation is a great way to add characters and create a stronger story; the text animations mimic the type of slides you can create in the app; and the laser beams at the end are sick.

iAm impressed (sorry lol).