From beloved remote work pioneers to the eye of 2021’s cancel-culture storm, Jason Fried and his band of Twitter celebs are never far from the spotlight.

When Jason and DHH announced HEY, their privacy-focused email app was met with A LOT of hype. The world was desperate to trade their inboxes for imboxes.

Jason and HEY take second prize in this year’s awards because there's probably no one else who can drop a 40 MINUTE LONG demo of an email app with funny feature names and win Product of the Year.