Most startup founders have some Steve Jobs delusion in them. We all want to be up on a stage with a big ass screen behind us, talking about our product. But most founders never get that chance.

Big conferences, launch events, and customer summits are reserved for only the most successful companies. Sure, you can go virtual but your PowerPoint presentation over Zoom isn’t the same as Guillermo Rauch wearing tailored pants talking about edge functions surrounded by indoor plants.

Enter Dennis Müller and his two-year-old startup, Amie.

Who needs the San Jose Convention Center when you’ve got an empty warehouse in Berlin, some sick little neon lights, and a projector screen.

As the lights blink on Dennis walks out from behind the screen rocking a goddamn neckerchief.

In between short clips showing how the app works, Dennis delivers a masterclass in hand gestures. Check the drag-and-drop at 21 seconds or classic fingertips-together at 50 seconds.

The video is shot in a hand-held cinematic style. This makes it feel like a music video, not a product video. With the dark backdrop, its saturated colours, and a few silhouette shots it’s basically a launch video crossed with Somebody Told Me by The Killers.

There’s nothing deluded about how good this year’s winner is. Congrats Amie, the grand prize is yours.